Collective

Collective helps online advertisers target their preferred audience demographics through analysis of minute-by-minute web traffic and overlaps between specialized affinity groups.

The data scientists at Collective needed a set of templates for presenting complex web traffic analysis to their clients. The templates needed to be open enough to feature wide ranges in data for multiple projects. Since the target audience was advertising and media executives, it was important that the charts convey detailed conclusions in a clean and pleasing aesthetic.